Privacy Policy

Global Privacy Notice

Last Modified: May 13th, 2024

As the leading provider of information, analytics, and online marketplaces to the commercial real estate industry, Rentsoft Inc. and our affiliates (collectively, “Rentsoft,” “we,” or “us”) respect your privacy and are committed to protecting your Personal Information (defined below). This Global Privacy Notice describes the types of Personal Information we collect and our practices for using, maintaining, sharing, and protecting it. It also describes the rights and choices you may have with respect to your Personal Information and how you may contact us about our privacy practices. By using our products and services, you consent to the collection, storage, use, and disclosure of your Personal Information as described in this Global Privacy Notice. This Global Privacy Notice applies to the Rentsoft Marketplaces (defined below), Rentsoft Products (defined below), and any associated websites, products, services, mobile applications, or other websites or applications which we currently own, or in the future may own or control, to which this Global Privacy Notice is posted (collectively, “Services”). When using our Services, you may choose to interact with features from third parties that operate independently from Rentsoft, such as social media widgets and links to third-party websites. Rentsoft has no control over and is not responsible for the privacy practices of such third parties. This Global Privacy Notice does not apply to the extent Rentsoft does not own or control any linked websites or features you visit or use. We recommend that you familiarize yourself with the privacy practices of these third parties. Children Under 16 Rentsoft Services are not intended for children under 16 years of age, and we do not knowingly collect Personal Information from children under 16. If you are under 16, do not use or provide any information on the Services, register, or make any purchases. If we learn we have collected or received Personal Information from a child under 16 without verification of parental consent, we will delete it. If you believe we might have any information from or about a child under 16, please Contact Us.

1. Types of Personal Information

“Personal Information” means any information directly or indirectly relating to an identified or identifiable individual. Personal Information may not include de-identified or aggregate information, certain publicly available information, or information covered by other legal frameworks.Additionally, we may collect any other information that you choose to share with us on the Services. We may use this information and the other information identified in the above table to draw inferences about you regarding your preferences, characteristics, or behavior. Biometric and Geolocation Information Some areas of Rentsoft Products may require or request you to opt-in to Rentsoft collecting photos, facial geometry, and geolocation information from you when you log in to certain Rentsoft Products. We use geolocation information to provide you with relevant information that you have requested, such as local searches for rental properties and corresponding maps or directions. If you don’t want to use these location-based features, you can turn off or disable location services on your device or browser. We also use this information to authenticate you as the user of such Rentsoft Products, maintain a secure session, and detect potential abuse and fraudulent use of the Rentsoft Products. For example, Rentsoft may scan and analyze a photo you submit to us through the use of your device’s camera to confirm your identity for security purposes each time you access the Rentsoft Products. Rentsoft does this by using facial recognition technology to compare your photo to the most recent photo uploaded to your account. Rentsoft will securely store this information on servers located in the United States, and this information will only be accessed by authorized Rentsoft employees. We will retain biometric information until the initial purpose for collecting or obtaining such information has been satisfied or within three years, whichever occurs first. If you have questions regarding Rentsoft’s use of biometric or geolocation information, please Contact Us.

2. Collection of Personal Information

Rentsoft may collect Personal Information using the following methods: Directly from you when you provide it to us, or to others through the Services. This includes information you enter into web forms or chatbots, information you provide in phone calls, video conferences, subscription agreements, and contracts or other content you submit to the Services. Through your participation in conferences, research, focus groups, surveys, promotions, and contests, whether operated by us or our vendors or business partners. From references or sources that you provide or are publicly available online or in other formats, such as brochures, property listings, public records, or industry groups. In addition to sources you may provide, this includes parties such as other property owners, tenants, landlords, agents, managers, or developers. From third-party vendors including data analytics and email marketing service providers. From researching public websites where permitted by the website Terms of Use. For example, this may include company websites, search engines, news websites, and social media platforms. Automatically through tracking technologies (such as cookies, web beacons, or log files), including over time and across third-party websites or other online services. For more information about how we use Personal Information collected through tracking technologies and the ways you may be able to manage it, see Use of Personal Information, our Cookie Policy, and Manage Your Personal Information.

3. Use of Personal Information

We may use your Personal Information for the following purposes: Communicating with you. Providing you with or otherwise facilitating the Services, or specific products or services requested through the Services. Authenticating use, detecting potential fraudulent use, and otherwise maintaining the security of the Services. Developing, testing, improving, and demonstrating the Services. Creating and maintaining a customer relationship management system, member directories, and invitation lists for Rentsoftevents. Carrying out our legal and contractual obligations and enforcing our rights, including tax preparation, billing and payment processing. Anonymizing and aggregating information for analytics and reporting. Advertising, marketing, and selling the Services, including linking together or merging Personal Information with other Personal Information so that we may better understand your needs and inform you about our Services and those of our partners. Administering, registering, or enrolling you in, or facilitating your participation in recreational, educational, or entertainment activities; surveys or questionnaires; promotions or sweepstakes, or any other services, events, or activities sponsored by us or third parties, or offered in connection with our Services. Sending you prizes and gifts. Short-term transient use, as defined in the California Consumer Privacy Act. Training and quality assurance. For any other purpose with your consent. Online Advertising When you use the Services, we and third parties may use cookies and other tracking technologies to collect information, including Personal Information, to help us target content to you on the Services or elsewhere. This information may be associated with other information or combined with information from other sources, including information these third parties might track about your online activities over time and across the Internet. Third parties use this information to provide interest-based advertising and retargeting on our behalf, which may include placing our advertisements on other websites you visit, including your social media accounts, or matching a cookie or device ID to your email address so we can send you promotional emails that may be of interest to you. To make informed choices about targeted advertising, see Manage Your Personal Information.Automated Decision-Making We may use an automated process to identify properties that may be of particular interest to you and to bring these to your attention. We may do this by profiling your activity when using the Services. This profiling takes place based on properties you browse, searches you conduct, and your location. It helps us to understand what sort of properties you are interested in and to categorize your activity to help us determine the Services that may be best suited to your needs.

4. Disclosure of Personal Information

We may disclose Personal Information: To affiliates and other entities within Rentsoft’s group of companies, business or distribution partners, and service providers. To other Rentsoft customers or subscribers to the Services, such as the listing agent when you visit their profile page, indicate an interest in a particular listing, or submit a bid or request for more information. To other Rentsoft customers or subscribers within the context of any directories or inventories we may provide on the Services or that you opt into. To other Rentsoft customers or subscribers within the Services within the context of our content sharing or messaging features, or other community forum or pages offered through the Services. Please exercise caution when sharing or posting within our Services, and do not include information that you do not wish to make public. To third parties with whom you choose to share content on the Services or otherwise refer to our Services, for example, through our “Email a Listing to Friend” feature or similar features. With background check providers and/or consumer credit reporting agencies. To third parties when you use a third-party feature in our Services. This may include social media networks when you share content through those networks or use a social media account to log in to our Services. To enforce or apply our Terms of Use and other agreements or comply with any court order, law, or legal process, including government or regulatory requests. To a buyer or other successor in the evaluation and/or event of a merger, divestiture, restructuring, reorganization, dissolution, or other sale or transfer of some or all of Rentsoft’s assets. To advisors, consultants, auditors, or similar professionals to assess our business, financial, and legal obligations, or operations. If we believe it is necessary to protect the rights, property, or safety of Rentsoft or others. For any other purpose disclosed by us when you provide Personal Information. With your consent, such as when you choose to provide your information to third parties. Third Parties for Business Support Rentsoft discloses your Personal Information to third parties to assist us in our business. For example, we use vendors and third-party firms to assist with data analytics, email marketing, payment processing, customer relationship management, and IT infrastructure and support.

5. Security of Personal Information

Rentsoft implements security safeguards to protect your Personal Information. We take steps to secure Personal Information through administrative, technical and physical safeguards designed to protect against the risk of accidental, unlawful or unauthorized destruction, loss, alteration, access, disclosure, or use. For example, we encrypt payment card information in accordance with the Payment Card Industry Data Security Standard (PCI DSS) and store sensitive information such as geolocation data on Rentsoft servers located in the United States with access limited to authorized Rentsoft employees. Unfortunately, we cannot guarantee the security of information transmitted through the Internet, and where we have given you (or where you have chosen) a password, you are responsible for keeping this password confidential.

6. Retention of Personal Information

Rentsoft will retain your information only for as long as is reasonably necessary for the purposes set out on this Global Privacy Notice, for as long as your account is active (i.e., for the lifetime of your Rentsoft customer account), or as needed to provide the Services to you. If you no longer want Rentsoft to use your information to provide the Services to you, you may close your account. Rentsoft will retain and use your information to the extent necessary to comply with our legal obligations, resolve disputes, enforce our agreements, and as otherwise described in this Global Privacy Notice. Please note that closing an account may not make your email address, username, or property name (if any) available for reuse on a new account. We also retain log files for internal analysis purposes. These log files are retained for a brief period of time, except in cases where they are used to protect the safety and security of the Services, to maintain and improve functionality of the Services, or to comply with legal obligations.

8. Manage Your Personal Information

You may manage your Personal Information by making certain choices. If you believe that any Personal Information you have provided to us is out-of-date or inaccurate, you may review and correct such information if it is within your online account by logging in at any time or Contact Us. You may also have additional rights detailed below depending on where you live. As a security precaution, we may need to request information from you to help us confirm your identity when exercising a right related to your Personal Information. When you use the Services, you agree to receive direct mail, email newsletters and other promotional email communications, as well as promotional telephone communications. Direct Marketing Opt-Out If you no longer wish to receive direct marketing emails from Rentsoft, you may click the “Unsubscribe” link in an email at any time to stop receiving emails for that particular subject. Depending on the Services, you may also be able to manage notification preferences in your account. Note that Rentsoft may still contact you about the Terms of Use, Global Privacy Notice, or other legal notices, or in connection with providing you Services you have requested from us. Tracking/Online Advertising Opt-Out You may disable or delete browser cookies through your browser settings. Cookies are generally easy to disable or delete, but the method varies between browsers. To learn how you can manage Flash cookies, visit Adobe’s Flash player settings page.. If you disable or delete cookies, or if you are running third-party software that intercepts or deletes cookies, please note that some parts of our websites may not work properly. You can opt out of third parties collecting your Personal Information for targeted advertising purposes in the United States or Canada by visiting the National Advertising Initiative’s (NAI) opt-out page and the Digital Advertising Alliance’s (DAA) opt-out page and in the European Economic Area (EEA) by visiting the Programme’s opt-out page. Our Services do not recognize “Do Not Track” signals.

9.Jurisdiction Specific Notices

9.1 Additional Notice to California Residents

We collect the Personal Information identified in the table in Section 1 (“Types of Personal Information”), which falls into the following categories of Personal Information according to the California Consumer Privacy Act: Identifiers Categories of Personal Information described in California Civil Code § 1798.80(e) Characteristics of protected classifications under state or federal law Commercial information Audio and visual information Internet or other electronic network activity information Geolocation data Professional or employment-related information Inferences drawn from other Personal Information (e.g., profile reflecting your preferences, characteristics, and behavior) Sensitive personal information, including: precise geolocation, biometric information, login credentials (username and password), and the content of messages sent through the Services As described in more detail in Section 2 (“Collection of Personal Information”), Rentsoftcollects Personal Information from the following categories of sources: Directly and indirectly from you Other Rentsoftcustomers Service providers, including data analytics providers Third parties, including advertising services and social media networks Consumer reporting agencies Companies with public websites Government entities Rentsoftdiscloses the following categories of Personal Information for the business or commercial purposes identified above in Section 3 (“Use of Personal Information”) and Section 4 (“Disclosure of Personal Information”) with the following categories of third parties in the 12 months preceding the date this Global Privacy notice was last modified:Rentsoftmay also “sell” or “share” certain Personal Information. In the 12 months preceding the date this Global Privacy Notice was last modified, Rentsoftsold or shared: Identifiers (e.g., IP address and other online identifiers), categories of Personal Information described in California Civil Code § 1798.80(e), geolocation, Internet or other electronic network activity information, and commercial information (e.g., purchasing tendencies or records of products or services purchased or considered) to advertising providers for the purpose of advertising our Services. We may also “sell” these categories to other Rentsoftcustomers or subscribers so that they may contact you about properties or services you may be interested in. For RentsoftProducts: Identifiers (e.g., name, email address), categories of personal information described in California Civil Code §1798.80(e) (e.g., phone number), and professional information (e.g., name, title, email address, business address) to other Rentsoftcustomers or subscribers for the purpose of making business contact information available through the Professional Directory or similar features in RentsoftProducts. If you are a resident of California, you have the right to: (1) request that Rentsoftdisclose what Personal Information we collect, use, disclose, and sell; (2) request deletion of Personal Information, subject to certain exceptions; (3) request that Rentsoftcorrect inaccurate or incomplete Personal Information; (4) opt-out of the sale of Personal Information; (5) opt-out of the “sharing,” or disclosing Personal Information for the purposes of cross-context behavioral advertising, and (6) not receive discriminatory treatment by Rentsoftfor exercising these rights. Requests to Know You have the right to request that we disclose the following information: Specific pieces of Personal Information Rentsofthas collected about you; Categories of Personal Information Rentsofthas collected about you, disclosed about you for a business purpose, or sold; Categories of sources from which the Personal Information is collected; Categories of third parties with whom Rentsoftshares or to whom Rentsoftsells Personal Information; and The business or commercial purpose for collecting, selling, and sharing Personal Information. Opt-Out of the Sale or Sharing of Personal Information You have the right to opt-out of the sale of your Personal Information. To make such a request, please Contact Us by email or visit Do Not Sell My Personal Information. To opt-out of Rentsoftsharing your Personal Information with third parties to advertise our Services, please additionally manage Tracking/Online Advertising Opt-Out privacy controls. Please click here for tatistics relating to California Consumer Privacy Act requests received by Rentsoftbrands under this Global Privacy Notice in the prior calendar year. We do not have actual knowledge that we sell or share the Personal Information of consumers under the age of 16. We do not use or disclose sensitive personal information for purposes other than those specified in Cal. Civ Code § 1798.121. Exercising Your Rights To make such a request, please follow the instructions in Section 9.5 Exercising Your Rights below. “Shine the Light” Request California residents may also have the right to request certain information regarding our disclosure of Personal Information to third parties for their direct marketing purposes. To make such a request, please Contact Us.

9.2 Additional Notice to Certain Other U.S. Residents

If you are a resident of certain U.S. States, you may have some or all of the following rights. Specifically, these states include Nevada, Virginia, Colorado, Connecticut, Utah, and Iowa. These rights are based on verifiable residency status, and Rentsoftreserves the right to honor your request to exercise these rights based on your residency. You may have the right to request the following: (1) that Rentsoftdisclose and provide a copy of what Personal Information we collect, use, disclose, and sell; (2) that Rentsoftdelete your Personal Information, subject to certain exceptions; (3) that Rentsoftcorrect inaccurate or incomplete Personal Information; (4) opt-out of the sale of Personal Information; (5) opt-out of targeted advertising; (6) opt out of profiling in furtherance of decisions that produce legal or similarly significant effects about you, and (7) not receive discriminatory treatment by Rentsoftfor exercising these rights. To make such a request, please follow the instructions in Section 9.5 Exercising Your Rights below. If you are appealing our decision, please email us following the instructions in the below section, Contact Us, and reference and/or attach information to identify your original request. In order to verify your request, Rentsoftmay require you to provide additional information to confirm your identity.

9.3 Exercising Your Rights

If you are a resident of certain U.S. States, you may have some or all of the following rights. Specifically, these states include Nevada, Virginia, Colorado, Connecticut, Utah, and Iowa. These rights are based on verifiable residency status, and Rentsoftreserves the right to honor your request to exercise these rights based on your residency. You may have the right to request the following: (1) that Rentsoftdisclose and provide a copy of what Personal Information we collect, use, disclose, and sell; (2) that Rentsoftdelete your Personal Information, subject to certain exceptions; (3) that Rentsoftcorrect inaccurate or incomplete Personal Information; (4) opt-out of the sale of Personal Information; (5) opt-out of targeted advertising; (6) opt out of profiling in furtherance of decisions that produce legal or similarly significant effects about you, and (7) not receive discriminatory treatment by Rentsoftfor exercising these rights. To make such a request, please follow the instructions in Section 9.5 Exercising Your Rights below. If you are appealing our decision, please email us following the instructions in the below section, Contact Us, and reference and/or attach information to identify your original request. In order to verify your request, Rentsoftmay require you to provide additional information to confirm your identity.

10. Global Privacy Notice Changes

This Global Privacy Notice may be updated periodically to reflect changes in our privacy practices. We will post changes on this page and identify the date the privacy notice was last revised at the top of the page. If we make material changes to our privacy practices, we will notify you through a notice on the home page of the websites covered by this Global Privacy Notice. If a material change will apply to Personal Information we have already collected, including any new purposes for which the Personal Information will be used or disclosed to which you have not previously consented, we will additionally seek your affirmative consent.

Contact Us

We have appointed a Data Protection Officer to investigate and respond to privacy issues and to be accountable for our compliance with this Global Privacy Notice. You can contact us, depending on the nature of your inquiry, by using the relevant contact information below. In order to properly respond to your privacy questions or requests about our services, please email the relevant department outlined below or call the relevant department using the below toll-free numbers: You may also write to: Rentsoft, Inc. 5779 Winfield Blvd, Ste A3 San Jose, CA 95123 Attn: Legal Department You may also make a complaint to your local data protection authority.